A_A

Design & brand consultancy based in Austin, Tx. We build brands, with more than ten years of experience in helping clients by providing carefully crafted contemporary print, identity, screen, mobile and app design.
 

 
 

We approach every project with simplicity, clarity and a deep understanding of our client’s business and needs. We believe in creating a brand attitude that involves language and sometimes challenges the conventional. Building strong and timeless solutions to forward-thinking clients and long term relationships, allow us to strive for every project uniqueness and results.

Capabilities

 
Our capabilities are divided but not limited into three main categories, there is not one-size-fits-all formula for success, we shape our team and process around each client, each assignment is unique.

Brand Strategy

 
Strategy is a crucial first step in the creative development process. A clearly defined strategy serves as a point of reference, without it even good design runs the risk of becoming a hit-or-miss expense.
     We work closely alongside our clients to gain the necessary insights that underpin a strategic framework.
 
Research
Brand Positioning
Brand Definitions
Content Strategy
Naming Systems

Brand Identity

 
Whether we’re crafting a new identity, or evolving an existing one, our approach to brand identity development is guided by the same analytical process and principles.
     Our team strives to develop an identity that encapsulates our client’s brand, differentiates them from their competition, and makes a lasting impression on their audience.
 
Identity Systems
Brand Guidelines
Brand Books

Brand Experience

 
We combine strong visuals and best-in-class production to create engaging and memorable brand experiences.
     Whether we’re architecting a web experience, designing brand stationery or crafting retail packaging, we extend the same set of visual and tonal principles to ensure a cohesive and consistent brand experience.
 
Web (Design + Development)
Mobile
Print
Retail
Packaging

Work Process

 
Our work process is intended to effectively understand the client needs and goals, fulfill the assignment and deliver a beautiful, precise, functional solution to every project.

1 Approach

 
Meet the client with the aim of understanding the brand, know the current status, discern the goals and the possible solutions we can offer as designers and brand consulters.

2 Checklist

 
Determine the services based on the clients needs and our capabilities and delivering a detail quote for the specific project along with payment method, workflow, etc. for approval and revision.

3 Research

 
Handout of a questionnaire (brief), gathering useful information about your brand, trailed by a deep investigation and analysis of the brief, target audience profiling, market and overall brand assets.

 

4 Concept

 
Developed from the brief, we deliver a presentation with benchmark (competitors and situation), moodboard (visual references) and creative concept, which dictate the brand essence.

5 Design

 
Design is our passion, providing creative aesthetic solutions perfectly fitted to our customer needs and guided by the references and concept committed to, we present our design proposal with the the visual conception, look and feel.

6 Production

 
Production consulting, supervision and delivery of the final product, are offered if necessary, from print media to web development, we ensure to deliver perfected files for brand experience, production and application.

What is a Brand?

 
‘The mark made by burning with a hot iron’ Oxford English Dictionary – 1552
Since then, the concept has come a very long way. The physical ‘mark’ – or logo – is still important. But today, a brand is about much more than that.
 
A brand is made up from a combination of elements, Brand platform, Tone of voice, Visual identity and a Brand story. These elements combined generate a brand experience. This experience fundamentally relies on an emotional/psychological response to, and participation in, that experience.

Brand Platform

 
It fundamentally informs how the brand as a whole is expressed and experienced, underpins the creative, and every statement must play its part
 
Positioning / A short, specific, definitive statement of the unique position the business hopes to earn relative to other brands in the minds of its audiences
Purpose / The business’s functional reason for being: what it does, makes or provides every day
Mission / Why, beyond economics, what the business does - has value and importance
Composition / This defines the principal parts of the business and how they relate to one another to achieve the brand’s purpose
Values / This identifies the specific, distinctive and fundamental behavioural values which differentiate the business
Character / This identifies the preferred style and manner of the business.

Tone of Voice

 
In branding terms, it’s just as important to get the style of writing correct as it is to position the logo in the right place. How a company sounds needs to align with and emphasise the essence of the brand. The tone of voice governs everything from brochures, to web copy, to tweets.

Visual Identity

 
A major part in any brand is its visual identity — a set of visual devices used within a company, governed by a set of guidelines. These guidelines administer how the brand is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable. Logo, Guidelines, Stationery, Marketing Collateral, Products & Packaging, Apparel Design, Signage, Messages & Actions, Anything visual that represents the business.

Brand Story

 
The best brand relationships are built on an emotional connection — and truly successful brands connect via rich and engaging brand stories that are unique and memorable. Brand stories are created through imaginative and considerate storytelling, and often based on the information acquired through the process of building the brand platform. A brand story could be a single short sentence or a couple of paragraphs, but whatever the length, it should capture the essence of the brand’s connection to it’s audience.